Tide has enlisted the help of Hollywood’s favorite 90 year old, Betty White, for a makeover on its Tide plus Bleach Alternative detergent. Now, the product will be known as Tide Vivid White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, said the company. While Betty is known for being a rule breaker, she does stick to a few of her own—one of which is that she doesn’t use Facebook. Bu...